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Copywriting & Content Design & Brand Strategy
Since 2012, I've worked with clients in Berlin and abroad as a copywriter, content designer, and brand strategist on digital-marketing projects. My clients include Art Basel, Jägermeister, easyJet, Asics, DMEXCO, SONOS, and Siemens, as well as agencies including Wunderman Thompson, Protein, BCW, and Superb. Due to the COVID-19 regulations, I currently prefer remote bookings.
Browse a selection of case studies below, and drop me a line for rates, availability, or to chat about collaborating on future projects.
Photo: Jägermeister, Camille Blake
CASE STUDY: NIGHT EMBASSY
What’s next for Berlin’s club culture? I worked alongside Protein and a number of Berlin-based collectives to champion new directions in nightlife for NIGHT EMBASSY by Jägermeister.
CASE STUDY: Holoplot GmbH
At Holoplot, sound takes shape in three dimensions. The modular systems offer an unprecedented level of control over how, where, and when sound waves are crafted. From product descriptions to use cases, Holoplot needed clear copy that brought the technical specs of their products to life. I worked with the team to write, renew, and rethink the copy ahead of the site's relaunch.
CASE STUDY: Native Sessions: Bars
The most recent edition of Native Instruments' ongoing Native Session series highlighted grime, hip hop, and R&B artists from seven major cities. I drafted the copy and tailored the content for all owned-media channels.